Bonus Voucher Overview¶
Bonus Vouchers incentivize customers to return by giving them a bonus (or points) on specific purchases, that they can spend later on other purchases.
A delightful customer experience is created also by the App user journey. The user has the chance to unwrap the voucher, similar to unwrapping a gift, and get to see the content.
Vouchers new view¶
With new approach to improve the management of promotional activities and introduction of Campaigns as a container for them, Vouchers became a part of Offers. This allows a better and more sophisticated method of creating and managing Vouchers as part of a well built and feature rich Offers functionality. Now Vouchers are not a standalone entity, but an integral part of promotions Campaigns, which enhances overall promotional activities management.
Previously the way to create Vouchers was to create a separate campaign dedicated only to this voucher, which did not have much of additional functionality and ways to improve vouchers usage.
Now, when Vouchers became a part of Offers, they got more feature rich functionality for managing bonuses along with a better activity lifecycle inside an activity Campaigns.
Learn about available types of Vouchers and how to create them in below guides:
Note: we are still using the Campaign terminology for Vouchers until the product in integrated into the Campaign/Activity ecosystem.