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Multiplier Bonus Activity

The Multiplier Bonus Activity enables retailers to increase the Base Earn that users receive by applying a multiplier to the existing Base Earn percentage for a specified period. This activity is ideal for boosting customer engagement and incentivizing purchases during promotional windows.

To enable this feature, a base earn configuration is required. The excluded product list configured for base earn applies also for Multiplier Bonus and cannot be changed separately.

Key Features

  • Bonus Multiplier: Apply a configurable multiplier to the Base Earn percentage, increasing the bonus granted on eligible purchases.
  • Scheduled Activities: Set specific start and end dates for the multiplier to be active, allowing for time-limited promotions.
  • Time-Based Availability: Define activity availability by selecting specific weekdays and time slots.
  • Targeted Applicability: Activities can be universal or limited to specific member segments, stores or chains

Use Cases

  1. Increasing Bonus During Promotional Periods
    Objective: Encourage higher spending during special events or sales.
    Action: Schedule a Multiplier Bonus Activity with a higher multiplier (e.g., 3x) for a set period. During this time, targeted customers receive a bonus that is three times the usual Base Earn percentage on eligible products.

  2. Standard Bonus Outside Activity Period
    Objective: Maintain regular reward levels outside promotional windows.
    Action: When the activity is not active, customers continue to receive the standard Base Earn percentage (e.g., 1%) on eligible purchases.

Example: * If the Base Earn is set at 1%, and a Multiplier Bonus activity with a 3x multiplier is active, targeted customers will receive a 3% bonus (3 × 1%) during the activity period. * Outside the activity period, the bonus reverts to the standard 1%.

1. Bonus Details

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  1. Select bonus type
    • Choose the type of bonus for the activity. In this case, select "Multiplier Bonus".
  2. Activity name
    • Enter the name of the bonus activity.
    • Maximum size: 128 characters
  3. Start date
    • Specify when the bonus activity should begin.
    • The activity will begin at 00:00 on the specified date
  4. End date
    • Specify when the bonus activity should end.
    • The activity will remain active throughout the selected end date and will end at 23:59:59.999.
    • End date cannot be in the past and should be after Start date
  5. Chain IDs or Store IDs
    • Select where the offer is valid, either in chains or stores.
    • Chains and stores cannot be selected simultaneously. If you choose one or more chains, the store selector will automatically be disabled, and vice versa.
    • Press the up arrow from the store field to upload a store list. The file needs to be in CSV format, with one store ID per line.
    • Once one or more stores are selected, press the down arrow to download the list of selected stores in CSV format.

2. Activity & Behaviour

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  1. Select week days
    • Choose the days of the week when the bonus activity is active
  2. Specify the hour rules
    • Set the start time for the bonus activity on the selected days.
    • Set the end time for the bonus activity on the selected days.
    • If both times are set to 00:00, the bonus is valid for the entire day.

  3. Bonus redemption start date

    • Specify the date when the bonus can start being redeemed.
    • Bonus redemption will begin at 00:00 on the specified date
    • If left empty, the bonus is available for redemption immediately after it is earned.

  4. Bonus redemption end date

    • Specify the date after which the bonus can no longer be redeemed.
    • Bonus redemption will remain active throughout the selected end date and will end at 23:59:59.999.
    • If left empty, the bonus does not expire and can be redeemed indefinitely.
  5. Multiplier
    • Select from a predefined list of multipliers
    • Base earn will be multiplied by the selected value
    • In this example the new base earn will be 4 x 0.75 = 3.

3. Segmentation

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  1. All members
    • Apply the bonus activity to all members.
  2. Target only selected segments
    • Apply the bonus activity to specific audience segments.
    • When this option is chosen, additional settings appear to define the targeted audience.
  3. Exclude Audiences
    • Choose whether to exclude or include the selected audiences in the activity.
    • If enabled, excluded audiences will not be eligible for the bonus.
  4. Select Audience Name
    • Some customers have integration with Audience Service that allows the management of Member Segments in one centralized place and reuse throughout the other promotion and communication sections.
    • Specify the audience segment to target.
  5. Select from list
    • Select from list of predefined segments brings up a pop-up where all predefined audiences are listed. Based on the name and description the needed Audience can be selected as a target for this bonus activity.
  6. Create new audience
    • Create a new audience segment if the desired segment does not already exist.

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  • Name – use a representative name.
  • Destination(s) – select where this list of members will be available for selection. Can be only Bonus activities or throughout other activities (e.g. Challenge, Feed, Notifications, etc.).
  • Description – longer text field that allows detailed description.

  • Upload file - the list of member IDs should be uploaded in a CSV with one member ID per line.

  • Select Snapshots

    • Target specific snapshots of audience data.

Prioritization and Overlap Rules

  • When more then one multiplier activity is active for the same segment, only the activity with the highest multiplier is applied