Overview
Prompt is a solution designed to deliver in-app messages (prompts) to members, with capabilities for both generic and personalized messaging. The service includes:
-
Preferred Store Prompts: Customer-specific prompts suggesting a change in preferred store based on purchasing behavior.
-
Regular Prompts: A white-label product for delivering customizable in-app messages.
Preferred Store Prompts¶
- Best for: Nudging members to update their preferred store based on actual shopping patterns.
- Use Cases:
- Triggered when a member visits stores other than their self-picked store for a configured number of consecutive visits.
- The store most that meets the condition of consecutive visits is suggested as the new preferred store.
- Personalization:
- Prompts display specific store information (chain name, city, address).
- Upon acceptance, the member's self-picked store is automatically updated in the system with the new preferred store.
Regular Prompts¶
- Best for: Best for prompting user decisions and sharing important updates.
- Use cases:
- Collecting user consents
- Informing users trough customizable in-app messages and user redirection.
- Prompting user decisions and sharing important updates
- Personalization:
- Add images, headlines, and body text.
- Include Call-to-Action (CTA) buttons with optional deep links to app destinations or external URLs. CTAs can navigate members directly to specific sections within the app.
- Utilize the Audience service for member segmentation.
- Schedule prompts similarly to other communication activities.