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AI Genie

NEW: Insights and AI Genie is currently in limited release. If your organisation does not yet have access, contact your Customer Success Manager to learn more.

BETA VERSION — AI Genie is currently in beta. Features and behaviour may change as the product evolves.

AI Genie lets you explore your loyalty data by asking questions in plain language. It is powered by Databricks AI Genie and runs on a curated dataset from your Lobyco setup. No SQL or technical knowledge is required, but it's advised that you carefully review all replies, as the AI Genie can make mistakes.

Getting Started

  1. Navigate to Insights in the admin tool.
  2. Select the AI Genie tab.
  3. Type your question in the input field and press Enter.

Some questions to try:

  • "Which product categories sold the most last month?"
  • "Which game had the most participants this year?"
  • "Which game prize was redeemed the most this year?"

💡 Not sure what data is available? Ask: "What data can you access?" — AI Genie will tell you.

How It Works

AI Genie translates your question into a SQL query and runs it on the available dataset. This translation is done by the use of generative AI, which by definition is non-deterministic. This is important to be aware of as it might reply differently to the same question, and it might not translate your intention correctly. Therefore, be aware of the response and validate it.

Each response can include:

  • A plain-language answer summarising the result
  • A collapsible Result table with the underlying data
  • A data source tag (for example, customer) showing which dataset was queried

What Data It Can Use

The available data depends on your Lobyco setup and may include purchases, members, stores, and promotions. Ask "What data can you access?" at any point to see what is available for your setup.

AI Genie is well suited for data exploration and ad hoc questions. It is not designed for recurring, standardised reporting.

Getting Good Results

AI Genie works best when questions are specific. Include time period, store, segment, or other relevant filters where possible.

A few things to keep in mind:

  • AI-generated results can be incorrect or incomplete. Review the generated SQL alongside the answer, and sanity-check figures before sharing or acting on them.
  • Avoid questions that require strict causal inference — for example, measuring performance uplift from a specific activity. That type of analysis requires predefined statistical methods that AI Genie cannot reliably provide.
  • Do not include sensitive personal data in your questions.

Feedback

After each response, AI Genie asks: Is this useful? Please use the the thumbs up and down button to signal the quality of the response. Lobyco will use this feedback data to improve the performance in the future.