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Campaigns Overview

Introduction

To improve the management of promotional activities and related communications, we have introduced Campaigns as an overarching container that can include any type of Activity: games, challenges, offers, feed, push, etc.

Thus, the experience is unified in one campaign management hub that allows you to group promotions and communications based on themes or periods. An activity can be part of only one campaign.

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💡We're going to roll out this feature in 2025. For a period, you will still be able to create activities outside campaigns, with the end goal of having activities only directly as part of a campaign.

You have the flexibility to decide how to use campaigns to better support your promotions calendar and way of working. For example, you can have campaigns based on your internal promotions calendar (e.g., weekly from Wednesday to Tuesday). Or you can decide to have longer theme-based activities, like Easter, Summer Start, Back to School, etc.

Terminology

  • Campaign: overarching container
  • Activity: created inside a campaign, and can be of the following types:
  • Promotion: games, challenges, bonus activity, bonus vouchers
  • Offers: app offer, game offer, challenge offer, personal offer, etc.
  • Communication: banner, bubble, feed, prompt, push